Gold prices hit new highs. In Canada, jewellers now face shifts in buyer habits. They must adjust as costs rise and demand changes this holiday season.
Throughout 2025, gold has risen steeply. Prices jumped about 55 percent so far. They passed US$4,000 per ounce. This rise affects the jewelry trade. The holiday season usually drives strong sales. Gifts make up about 20 to 25 percent of yearly income.
Industry voices show mixed views. Colin Nash, leader of the Canadian Jewelry Group and owner of Nash Jewellers, notes that prices are increasing everywhere. He says, "Everyone is raising prices. If they are not, they must. The stock you have now would cost more when you order again." Nash adds that buyers continue to shop. They show care when spending. They often choose smaller buys or less costly items.
This change appears in what customers pick. Some people leave high-end gold for sterling silver or other metals. James Poag, co-owner of James O. Poag Jewellers, sees more interest in lab-made diamonds and jewelry that uses less gold. Buyers now pick styles that call for little gold. They do this because metal costs have grown.
Many buyers now choose to repair old pieces or change jewelry they received by inheritance. This pattern shows a careful spending style. Poag adds, "We see many repairs. People fix old items instead of buying new ones, or they trade pieces to change their style."
Big jewelry brands now make clear moves. A well-known jeweller added 10-karat gold to its stock. This choice brings lower prices. The brand now sells items with different gold mixes, including vermeil and sterling silver. The chief explains that a mix of choices matters. Raw material price shifts push price rises, yet buyers still love graceful gold pieces through the holidays.
Behind shop fronts, price tags set by major brands create more work. Luxury names set the list prices. Nash points out that brands like Rolex and Roberto Coin now raise prices. Their rules pass down to local shops. Thousands of items must be re-priced as shops work to keep up with market costs.
Customers feel these price shifts in their own buys. Poag estimates that buyers now pay 25 to 40 percent more than before.
The industry watches what comes next. A high of US$4,300 per ounce in October sparked many talks. Nash thinks that gold prices might hold near their current levels or drop a bit, but they will not fall sharply. "If I had to wager, gold will stay near its current mark," he said.
The market shows clear change and care. Economic pressures mix with a long-standing love for precious metals and gems. Shoppers now balance wishful buying with careful spending. This holiday season, stores adapt and try new ideas. The jewelry field proves it can cope with price swings and adjust to new buyer ways.
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📝 About This Article
This article was generated by Hivebox AI in collaboration with AuCan Gold.
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