South Korean blockchain firm Dunamu’s subsidiary VIVER speeds up its work. VIVER shifts focus from luxury watches to include jewelry and fine art. This change ties tokenizing assets with a new digital path for investment.
VIVER began marking high-end watches with digital tokens. The firm now adds jewelry and artworks to its list. It creates tokens that show shared ownership of physical items. Multiple investors join in without needing full purchase. VIVER earns fees as buyers and sellers trade these tokens.
This tokenizing method meets a long-standing issue in luxury asset markets. Objects like watches, jewelry, and fine art hold value but trade slowly. Converting items into tokens splits ownership into parts and smooths trading. The method may stir markets that once stayed out of reach for small investors.
To drive growth, VIVER names Song Seung-hwan as Chief Strategy Officer. Song brings more than 20 years in commerce. He led projects in fashion and lifestyle at Curly before. Now, he guides new projects and expands VIVER’s reach into Japan and the United States.
Dunamu backs VIVER with large investments. Last month, VIVER secured 16 billion won (around US$14 million). Since its start, investment tops 50 billion won (nearly US$42 million). Dunamu now owns over 88% of VIVER. VIVER is the only firm in Dunamu’s portfolio with repeated multi-year funding, which shows strong trust in its tokenizing plan.
VIVER’s CEO Moon Jae-yeon says Song’s move builds a strong base for global work. The company now leaves behind a watch-only plan and moves to a wider group of assets.
The firm shows fast growth. By last year, monthly trades topped 15 billion won (about US$13 million). Total trades came close to 200 billion won (roughly US$170 million). At the same time, VIVER adds smart tech. It rolls out VIVER ONE, an interactive chat for luxury watch buyers, and VIVER AI Lens, a deep learning image search tool that gives clear market info.
VIVER stands as an example in finance. Hard-to-trade physical items get a digital form. Tokens cut the barrier for entry and speed up trades. Smaller buyers now find a global market for objects, collectibles, rare art, and real estate.
(Reporting by Choi Yong-sun, Business Watch)
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