UK Crypto Neobank Plutus Raises $2.3 Million on Base Blockchain With PlusMore Real-World Asset Initiative
London-based crypto neobank Plutus raised $2.3 million to grow its PlusMore Rewards-as-a-Service platform on Base. Plutus unites old bank methods and digital finance. It uses token steps and blockchain acts to give clear, real use.
Introducing PlusMore and the PLUS Token
Plutus puts the PLUS token at the center. PLUS sits on Base as a reward token for loyal users. It ties value from real assets to the blockchain. Unlike tokens some doubt, PLUS stands with a set value. Users trade PLUS for cashback, gift cards, partner discounts, and early access to new Plutus features.
This release marks the start of a Reward-as-a-Service approach in the Plutus app and its partner tools. It brings blockchain into everyday spending. Plutus builds links that show crypto can power trade and reward plans in a safe way.
Fundraising and Token Distribution Adjustments
The plan first set funds from three launchpads. Plutus shut that plan when a risk in the token contract was found. Instead, it raised $700,000 from in-app sales. This change keeps token flow under clear control.
Now, the PLUS token lives on Aerodrome DEX, a Base community-run exchange. This move shows Plutus commits to clear rules and community care.
Industry Impact and Future Outlook
Plutus began in 2015 and became one of the first firms for crypto card payments. It helped spur other banks to use crypto in daily payments. The PlusMore work now turns loyalty into a flexible and clear token system on the blockchain.
Danial Daychopan, CEO and Founder of Plutus, said, "Plutus binds banks and Web3 with clear steps. With PLUS, we give real value to our users and show that crypto can work in finance and rewards in a compliant way."
Jesse Pollak, Head of DeFi at Coinbase, said, "It is good to see a long-standing crypto firm like Plutus use Base for on-chain steps. PLUS shows how blockchain can change the spending card experience."
The Rise of Real-World Assets in DeFi
Plutus’s step fits a new trend in digital finance. More projects now shift real assets—like loyalty points and shares—into on-chain tokens. This way, users get clear rules, quick flow, and programmable value not seen in old systems.
This trend may grow as projects build clear apps for everyday users. Reward models like this may widen partner links, change customer deals, and mix the old bank style with crypto work.
Looking Ahead
Plutus grows PlusMore and the PLUS system on Base. It sets an example by joining banking, digital finance, and clear use. This work hints at a future where tokens change loyalty, trade, and asset ideas. Many eyes watch as Plutus builds a hybrid service in today’s busy market.
About Plutus
Founded in the UK in 2015, Plutus leads as a crypto neobank. It started crypto card payments and built real blockchain use with its PlusMore Rewards-as-a-Service platform. Today, Plutus mixes banks with Web3 through approved partners and token reward solutions.
For more information, contact Plutus Press at [email protected].
This article is based on a press release provided by Chainwire and does not constitute investment advice.
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