Gold Price Volatility Dampens Akshaya Tritiya Gold Sales in Hyderabad

Cautious Gold Investing Amid Wild Price Swings

In Hyderabad, the gold market showed low trade on Akshaya Tritiya. Volatile prices made buyers act with care. Shoppers picked small gold items to keep old customs alive. Markets such as Pot Market in Secunderabad, Abids, and Siddiamber Bazaar saw a clear drop in sales.

Gold Price Turbulence Fuels Buyer Hesitation

The festival usually brings strong gold buying. This year, sales fell by 40-50% compared to last year, said Ashok Shermal Jain, head of the Pot Market Jewellers Association. Wholesale orders in places like Jubilee Hills and Hitec City dropped by nearly 40%. Price runs and falls shook buyers’ trust.

In January 2025, gold cost about Rs 70,000 per 10 grams. Within one year, it jumped to Rs 1.9 lakh per 10 grams. On Akshaya Tritiya, local prices hit Rs 1,53,000 per 10 grams in Secunderabad. The fast rise and ongoing changes left many buyers waiting and watching.

Impact of Market Perception and Social Media

Traders like Jugal Kishore from Vishwanath Jewellers claim that news on social media adds to market doubts. Some expect a price drop soon, yet others think prices may rise in the coming days.

Contrast Between Local Markets and Branded Stores

Traditional markets saw lower sales, while branded shops in upscale areas had more visitors. Still, high prices stopped many from making large deals. Many families chose small gold items to honor their customs instead of buying large bullion pieces.

Summary

• Akshaya Tritiya sales in Hyderabad dropped by 40-50% amid shifting prices.
• Gold cost jumped from Rs 70,000 to Rs 1.9 lakh per 10 grams in a year.
• Shoppers chose small gold items instead of large bullion ornaments.
• Social media raised doubts and added to market uncertainty.
• Branded stores saw more visitors, but high prices kept overall sales low.

The price changes and low buyer trust show how gold investing reacts to market trends. On a day known for high gold sales, buyers watched prices with care.

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This article was generated by Hivebox AI in collaboration with nGRND.
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