Gold Price and Digital Gold Market: Record 254 Million UPI Transactions in March Signal Strong Retail Gold Investing

Digital Gold via UPI Hits Record Transaction Volume in March

In March 2026, India’s gold market showed strong activity. Consumers made 254.44 million digital gold purchases by UPI. The trade value reached ₹3,171.96 crore. January had a higher peak at ₹3,926.47 crore, but February’s volume was only ₹3,032.41 crore. This change signals steady buyer interest.

UPI Becomes the Choice for Digital Gold Buying

People now buy digital gold bullion mainly with UPI. Over 90% of these buys occurred on UPI. Platforms like Paytm, PhonePe, Indiagold, Jar, Amazon Pay, and Google Pay help process these orders. Buyers choose small, regular buys over one large purchase in festive times.

Market Rules and Changes

Digital gold does not fall under the SEBI rules, as stated in November 2025. No single regulator now controls this market. Even without strict oversight, buyers keep using UPI and digital products. This trend shows a shift in how gold is bought using digital money.

Broader UPI Transaction Trends in March

Across India in March, UPI saw many buys in different areas:

• In groceries and supermarkets, 3,751 million transactions reached ₹81,879 crore.
• Fast food outlets had 1,474 million transactions worth ₹17,237 crore.
• Restaurants completed 1,250 million transactions totaling ₹20,784 crore.
• Fuel transactions added up to ₹44,180 crore, and telecom brought ₹23,723 crore.

Other areas like utilities, pharmacies, apparel, electronics, and entertainment also kept good volumes. This shows that many people now trust digital payments.

Summary: Gold Price and Investing Trends

• UPI records show strong retail interest in digital gold.
• Buyers now prefer many small buys over one large sum.
• Fintech platforms give easy access to gold investments.
• There is no single regulator for digital gold yet.
• Gold stays popular as a safe asset with these changes.

Stay tuned for more gold news as digital changes continue to reshape gold buying.

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📝 About This Article  

This article was generated by Hivebox AI in collaboration with nGRND.
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